SEO: Search Engine Optimization is that kind of technique from where a website could ranked well in major search engines. But now this is not an easy task to do because Google’s latest algorithms has fixed number of things on that. SEO is also known by the names of Internet marketing & Online marketing as well. Webmaster can rank the keywords of any site with the two types of SEO which I am mentioning below:
How to get rank: Now-a-days it’s going difficult task to do but when you will have proper knowledge of SEO tips & Link building strategies then I don’t think so you will face any kind of problem in that.
White hat SEO: It’s one of the best and perfect technique to rank a site in major search engines. This process will give slow results but once result will come out then it would be prove beneficial for long time.
Black Hat SEO: It’s like offence in eyes of Google because this technique is done against the guidelines of search engines. There are more chances to fix penalty on these kinds of sites which are using black hat techniques to rank in Google.
Google Penguin/Panda: These both updates are the giants for spammers
because Google has controlled much on spam after updated of these major
and important algorithms. In my opinion this is the right move by
Google. On other hand latest update of penguin 3.0 is raising numbers of
questions about Google spam control team because they are not
confirming yet is it rolled out completely or it’s still rolling. Panda
update caught those all sites which were getting rank after published
duplicate or thin content on their sites.
Keywords Research: Keywords are playing vital role in term of seo because site can’t get good response without perfect range of keywords if a website will have right keywords which have more searches on web then there are more chances to get query on website.
No-follow & Do-follow links: When you are going to build links for
website then one thing is need to notice because some no-follow links
are also important to get higher rank along-with numbers of do-follow
links. When no-follow and do-follow links ratio will be right in eyes of
Google then it would consider as natural and high authority back-link
profile from ranking factor.
Google Adwords: This is one of the finest options to get more attractions by the online customers but for that you will need to pay amount for that because it’s part of Google PAID Advertisement.
(DA) Domain Authority: If any site has DA more than 60 out of 100 then it have good presence from Google’s point of view and spider will crawl it more quickly.
Spider: Google spider have very crucial role in ranking factors. If spider is crawling website on regularly basis then it means that website have good trust in eye of Google search engine.
Spamming: This is that kind of thing which have made their negative identity in web search world. But on other hand spammer has took lots of benefits from this activity because in earlier era of SEO there wasn’t any kind of conditions for them.
Search Engines algorithms: This was good move by Google to control web spam. Spammers were getting good position in Google’s search results with the negative seo strategies. This is the reason why Google has set over 200 ranking factor parameters for webmasters.
Keyword Density: (KD) Keywords density has much importance if someone using any particular keyword again and again in their site’s content then Google will consider it as keyword stuffing which is negative way to get rank on search engine. These kinds of things are enough to maintain quality work in eyes of Google search engine.
Google Webmaster Tool: As we all know GWT is perfect tool to know numbers of errors about a website and from there site owner can know about manual penalties. Beside that from Google webmaster tool you can get status about crawling status of websites and their pages as well.
Google Analytics Tool: This tool is the right tool to know about how much traffic site is generating and what is the bounce rate of website. There are numbers of other features are well site owner can get without any charges if they are activate this tool.
